Tourism Helped Drive Norfolk’s Economy in 2017

NORFOLK — Tourism’s impact was felt in northeast Nebraska in 2017.

Whether the visitors were drawn because of national acts, local productions or sports, they contributed to the local economy to the tune of around $6.5 million.

The Norfolk Area Visitor’s Bureau released its Year in Review Report this week and included statistics reminding folk of the industry’s impact in the area.

“Those sporting events, those extra-curricular activities, the conventions, the family reunions are really important because when they do come we can show them all the great things we have to offer right here in Madison County,” Executive Director Traci Jeffrey said.

The Visitor’s Bureau did a study last year that showed that about 243,000 visitors came to the region and Jeffrey thinks a similar amount stopped by this year. She says that number translates to 835 jobs, or 1 out of every 35 jobs in the area.

Jeffrey and her team started a couple new projects to further promote tourism in 2017.  They made a new postcard, magnet and started a partnership with Pierce County to share resources.

Those new additions plus the State’s hiring three new marketing firms, makes Jeffrey is hopeful tourism will continue to grow in 2018.

“Hopefully with their marketing efforts and then the regional area, that we will continue to grow tourism and make it a destination,” Jeffrey said.

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